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Case Studies
Untrue information in sales
After graduation, Becky worked in a company that distributed electronic appliances. When customers phoned the office asking for information on certain electrical appliances, Becky would look up the model, the price, and the inventory level in the computer database. The boss always instructed Becky to tell the customers that they had the goods in stock, even if it wasn’t true. The boss explained that this tactic was to secure the orders first even when the required model was certainly out of stock in the market. He argued that, as long as the customers did not know the stock situation, it was no harm for customers to wait and new models could even be suggested while they were waiting. This stalling tactic was better than letting customers go to the competitors. The boss’ argument sounded justified, but Becky did not feel comfortable because this meant she had to lie frequently.
What should Becky do? Would she lose her sense of integrity? Should she try to win customers in another way?
Case Analysis
Becky was facing an ethical dilemma that might compromise her personal values such as honesty and responsibility. In handling the situation, Becky should identify the relevant facts and take stock of all stakeholders concerned. The following factors should be taken into consideration when identifying viable alternatives and choosing the best course of action:
- Any violation to her professional, industry specific, or company code of conduct?
- Is it against the Law?
- Does it correspond with her self-values such as honesty and responsibility?
- Can she disclose her decision to others openly and honestly without misgivings?
The ETHICS PLUS ethical decision making model might be helpful for her in solving her ethical dilemma and choosing the best course of action.