Embrace Integrity    Ensure Success

Insurance is about peace of mind, building on trust and professionalism. Insurance practitioners not only need to acquire updated knowledge of insurance products and exercise sound judgment when servicing their clients, they must also maintain good character and personal integrity to gain trust and goodwill from the clients.

The Hong Kong Business Ethics Development Centre launched the "Integrity for Success" Ethics Promotion Campaign for the Insurance Industry in 2019 in collaboration with the Insurance Authority and 12 industry organisations.

The Campaign aims to promote professional ethics among insurance practitioners and entrench the probity culture in the industry.
Messages from Co-organisers and Supporting Organisations
(Available in Cantonese only)